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Thu 21 March
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Director: Pablo Larrain
Starring: Gabriel Garcia Bernal, Alfredo Castro, Luis Gnecco
Chile-USA-Mexico, 2012, 1 hour 58 minutes, subtitles
Based on a true story, this Chilean version of Mad Men neatly combines political conflict with marketing satire to form a vivid, absorbing account of Chile’s unlikely route from oppression to democracy. When Chilean dictator Augusto Pinochet calls for a referendum on his presidency a brash, smooth-talking advertising executive (Bernal) is appointed by the opposition to spearhead the ‘no’ campaign. Liberally peppered with black comedy, this exquisitely made film, driven by Larrain's pin-sharp direction and Bernal's rousing performance, is both uproariously funny and massively involving. No unaffectedly celebrates faith in democracy, and, surprisingly, truth in advertising. Winner of Directors’ Fortnight Prize Cannes Film Festival 2012 Nominated for Best Foreign Language Film Oscar 2013.
Part of Wales One World film festival.
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